Market Research & Strategic Analysis
At Chalk & Compass, we understand that strong strategy begins with the right questions—questions that are deeply rooted in institutional values, shaped by student needs, and responsive to shifting external landscapes. Our market research and strategic analysis services are designed to help colleges and universities make sense of complexity and act with clarity.
We collaborate closely with leadership teams to identify areas of inquiry, design custom research plans, and translate findings into strategic insights.
All of our research is grounded in higher education expertise and delivered with context, care, and clarity. We don’t just hand over data—we help you interpret it, prioritize actions, and build momentum for what comes next.
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Enrollment Trend Forecasting
We use historical data, demographic modeling, and regional analysis to help institutions anticipate enrollment shifts and align offerings with future demand.
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Audience Segmentation & Messaging
Through surveys, focus groups, and data analysis, we help you understand prospective students, alumni, and other key audiences—who they are, what they value, and how best to reach them.
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Perception & Market Positioning Studies
We provide candid, research-based insight into how your institution is perceived by prospective students, peer institutions, and the broader public—and how to position your message for greater impact.
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Competitive & Peer Landscape Analysis
We evaluate program offerings, tuition models, and institutional strengths relative to peer and aspirant institutions, helping you identify opportunities to differentiate and lead.
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Custom Research for Strategic Planning
Whether you're launching a new program, refining a strategic plan, or addressing a specific challenge, we build tailored studies that inform timely, mission-aligned decisions.
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Art and Design Education Specialty Services
As the only consulting firm with a team focused in this sector, we understand its unique ecosystems—where creative practice, interdisciplinary learning, and evolving definitions of student success require equally nuanced strategy. We bring both sector-wide insight and school-specific context to every engagement, ensuring that our research reflects not only market realities, but the creative cultures that make your institution distinct.