GIS & Predictive Analytics
Seeing the whole picture—spatially, strategically, and ethically.
At Chalk & Compass, we help institutions uncover hidden patterns, surface new opportunities, and make decisions with greater clarity by layering geographic, demographic, and institutional data. Our GIS (Geographic Information Systems) and predictive analytics services provide tools to visualize where your students come from, how they move through programs, where gaps exist, and what the future may hold.
We combine technical expertise with a collaborative, mission-driven approach—ensuring that data isn't just used efficiently, but responsibly, in service of your institution’s goals and your community’s well-being.
GIS and predictive analytics don’t just show you where you are—they help you see what’s possible. We’re here to help you make the most of it, with insight that’s as strategic as it is tangible.
Spatial Analysis for Strategic Planning
We use GIS to help institutions map and understand student recruitment pipelines, regional access to educational opportunities, campus usage patterns, and equity in resource distribution. These insights inform everything from outreach strategies and facilities planning to student service location and campus safety.
Enrollment Mapping & Market Opportunity Visualization
We analyze and visualize historical and prospective enrollment data across regions, ZIP codes, school districts, and feeder institutions. This helps you better understand which markets are oversaturated, underserved, or ripe for targeted outreach—and how your institution is positioned within the broader landscape.
Custom Predictive Modeling
We work with your institutional data to build customized models that forecast trends in enrollment, program demand, retention, and resource utilization. Our models are transparent, adaptable, and tailored to your unique institutional mission and context—not out-of-the-box software solutions.
Trend Analysis Over Time
By layering temporal data with spatial indicators, we help institutions track how student populations, program preferences, and institutional effectiveness shift over time. These insights support proactive, rather than reactive, strategic planning.
Ethical & Equity-Minded Data Use
We prioritize responsible data practices and encourage our partners to ask: Who benefits from this model? Who might be left out? Our approach actively resists algorithmic bias, advocates for transparency, and promotes the use of data as a tool for inclusion, not exclusion.
